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Date: 25 September 2009 Author: Bob Dalton, CEOAwards
Awards. All sections of industry and commerce, from the arts to IT, seem to have their own flavour of awards. On a regular basis we see in our industry a raft of medals, plaques and nifty statuettes handed out to grinning business leaders, the dinner jacket enjoying a rare outing.
So why do we do it, and is there any real value?
On one, perhaps slightly cynical, level they can be seen as a simply an excuse to generate a few column inches for the lucky winners, a platform from which to launch a new marketing initiative. Another, more constructive, view is that they represent a real test of the perceived quality of a company. Perception is said to be all, but it is rare indeed for a perception of quality not to be supported by real evidence, and rarer still for industry peers and customers to endorse an organisation by voting if their experiences are in any way negative.
At Intact we are in the happy position of having received two industry awards already this year, and to be shortlisted for a third. As an organisation that holds quality and customer service at the very heart of our business, we take these very seriously. Alongside the more traditional customer satisfaction surveys, and our regular external quality audits, they represent a very real measure of our success in both achieving our own very high standards, and meeting and exceeding the aspirations of our customers and partners.
Being considered as one of the pre-eminent businesses in our field is the minimum standard we aspire to. To be confirmed as the best is always particularly pleasing.
Keep voting!
All the best,
BD
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